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MONDAY, TUESDAY, WEDNESDAY: In-Person & Online
THURSDAY: Online Only

HOW WILL I ACCESS THE ONLINE CONFERENCE?
>> PheedLoop Virtual Event Platform (Available March 3) – The online conference will be hosted on the PheedLoop Virtual Event Platform. A username and password will be emailed by March 3. 
>> SCHED (This website) – Attendees may view the program and build a personal schedule for in-person attendance. All times listed on Sched are in Central Time (local Austin time zone)
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Monday, March 6 • 11:15am - 12:00pm
Rethinking user personas for inclusion

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Designers need a new framework for creating user personas -- one which emphasizes behaviors over demographics to be more inclusive and guard against biases._x000D_
In this session, learn the common pitfalls of typical personas and why they fall short. Then, learn a better framework for creating personas.
Speakers
avatar for Cindy Brummer

Cindy Brummer

CEO, Standard Beagle
Cindy Brummer is Founder and Creative Director of Standard Beagle Studio, a user experience design agency based in Austin, Texas.Founded in 2012, Standard Beagle has improved the UX for a variety of companies in industries that range from healthcare to ecommerce, B2B SaaS to performing... Read More →

Monday March 6, 2023 11:15am - 12:00pm CST
Room 105 (M1-Lower Level)
  ​2. ​UX in Practice

Attendees (78)