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MONDAY, TUESDAY, WEDNESDAY: In-Person & Online
THURSDAY: Online Only

HOW WILL I ACCESS THE ONLINE CONFERENCE?
>> PheedLoop Virtual Event Platform (Available March 3) – The online conference will be hosted on the PheedLoop Virtual Event Platform. A username and password will be emailed by March 3. 
>> SCHED (This website) – Attendees may view the program and build a personal schedule for in-person attendance. All times listed on Sched are in Central Time (local Austin time zone)
Back To Schedule
Thursday, March 9 • 10:00am - 11:30am
ONLINE ATTENDED Q&A: Where Google Analytics meets UX: How a UX team implemented GA4

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Our library’s move to Google Analytics 4 created an opportunity for the UX team to determine the best analytics strategy for the organization. We’ll share how we learned about cross domain tracking, event creation and using Looker to build dashboards as well as how we established a unified analytics strategy.

Speakers
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Amy Deschenes

Head of UX & Digital Accessibility, Harvard Library
avatar for Meg McMahon

Meg McMahon

User Experience Researcher, Harvard Library
Meg McMahon (they/them) is the User Experience Researcher at the User Research Center within Harvard Library. In their work they believe in listening to the user in creation of new systems and designs. When envisioning the future of the platform or product they turn to participatory... Read More →


Thursday March 9, 2023 10:00am - 11:30am CST
Online Attended Q&A (Pheedloop Platform)